La Bengaline Enamel Paint Poster (c.1890s) – HD Aluminum

An exuberant piece of Belle Époque advertising, this c.1890s poster for La Bengaline Peinture Émail (Enamel Paint) was designed by the famed French illustrator Henri-Gabriel Ibels. The artwork features a lively painter in white overalls and a red cap, dramatically splashing La Bengaline paint across the canvas with the slogan: “La Bengaline s’étend, s’emploie sur tout & partout!” ("Bengaline spreads, applies on everything and everywhere!").

This poster captures the playful, theatrical style of late 19th-century French commercial art, where products were elevated into dynamic performances. With its bold mustard-yellow background, kinetic illustration, and hand-drawn typography, this piece radiates vintage charm and artisanal craftsmanship. Now restored and printed on HD aluminum, it makes for an energetic, conversation-starting addition to studios, workshops, or lovers of French art history.