Bonal Gentiane-Quina “L’Ami des Sports” Cycling Poster (c.1930s) – HD Aluminum

Where vintage cycling and French apéritifs collide, this dynamic 1930s Bonal Gentiane-Quina poster promotes the brand as “L’Ami des Sports” (“The Friend of Sports”). Produced in Saint-Laurent-du-Pont, France, Bonal—a quinine and gentian-based apéritif—was traditionally marketed as a refreshing drink that blended Alpine heritage with tonic properties, making it popular among athletes and outdoor enthusiasts.

The poster features a powerful cyclist mid-race, ascending a rugged path framed by pine forests and bold Art Deco design. Notably, the large blank panel at the bottom was originally intended for customization by local cafés, wine merchants, or event sponsors—a hallmark of vintage European advertising that allowed businesses to add their shop name or promotional message.

Today, this authentic design detail transforms the poster into a versatile decorative piece:

• Leave it as-is for a pure vintage aesthetic.

• Or use it creatively in your space—for a chalkboard menu, motivational cycling quote, or custom wall message.

Expertly restored and printed on HD aluminum, this piece isn’t just art—it’s a functional canvas for personal expression, perfect for home bars, cycling studios, or French ephemera collectors.