Parapluie-Revel Umbrella Poster by Leonetto Cappiello (c.1920s) – HD Aluminum
A brilliant example of French advertising art, this vintage Parapluie-Revel poster was created by the legendary Leonetto Cappiello, often hailed as the father of modern poster design. Known for his bold use of color, simplified forms, and playful imagery, Cappiello transformed everyday products into unforgettable visual icons.
The Parapluie-Revel company, founded in Lyon in 1851, was one of the most prestigious umbrella manufacturers in France. To promote their brand, Cappiello designed this whimsical poster featuring three figures partially hidden beneath billowing black umbrellas, dancing forward with dynamic energy against a vivid yellow backdrop. The playful yet elegant imagery symbolized quality craftsmanship, French sophistication, and the promise of protection from the elements.
This timeless piece of French Art Deco poster design has become one of Cappiello’s most celebrated works, often studied as a masterpiece of early 20th-century commercial art. Restored and printed on sleek HD aluminum, it makes a bold, elegant addition to any living room, office, or collector’s gallery wall.