Vintage French Bicycle Hub Poster – New Preferences Cycling Ad (c.1930s) - HD Aluminum

This rare 1930s French cycling poster showcases the innovative New Preferences bicycle hub and braking system, a technological advancement for its time. With its bold typography, vibrant colors, and playful caricature, the poster reflects the spirit of the golden age of European cycling. Created during a period when cycling was both a popular sport and a practical mode of transport, it captures the fusion of engineering progress and artistic advertising design.

Collectors prize this poster not only for its striking industrial artwork but also for its role in promoting early cycling technology that paved the way for modern bicycle design. A true conversation piece and historical artifact, it celebrates cycling’s cultural significance while highlighting the creativity of French graphic design in the interwar era.